Love Tales

Love Tales' new Storybook is a unique, luxury product in the congested wedding marketplace.  Love Tales needed the copy on their website to better describe and sell this new wedding must-have.  As I like to do with all my clients, I took Love Tales through brand and product strategy development to interrogate the truth behind the target audience's key needs and desires, and develop and agree on the new product's key proposition.  This work provided the essential fondations that informs the rewritten website pages, which can be seen here.

"I thought it was great and have incorporated it on the website (just now!) Thank you for giving me another perspective. It’s so hard when it’s your own idea!" - Kristie Hayden, Love Tales

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